A woman with long wavy brown hair smiling at the camera, wearing a sheer purple blouse and a gold necklace with a pearl pendant.

Meet Rebecca How

Rebecca How is the founder of How Consulting and the mind behind The HOW Way™, a leadership approach built on Humour, Ownership and Workability.


With over 15 years of experience across the UK, Middle East and Africa, she’s worked with leaders and teams of all shapes and sizes, helping them unlock real performance through insight, emotional intelligence, and a good dose of humour.

Where it all began

In 2017, after running a leadership course, Rebecca’s participants handed her a thank-you card that simply said: “You are the Bee’s Knees.”

That small moment sparked a big idea. Training doesn’t have to be dull or tick-box. It can be practical, personal, and actually fun.
That’s how How Consulting was born: to help more people and teams be the Bee’s Knees.

What Rebecca is known for:

  • Leadership with personality and purpose

  • Training that’s engaging, not corporate

  • A focus on People ROI and real behavioural change

  • Creating cultures of trust and confidence

Her Philosophy

Too much training looks good on paper but changes little in real life.
Rebecca wanted to flip that.

Her mission is simple: to help people lead better in real life, not just on paper.

Through The HOW Way™, she combines humour, ownership and workability to make development that sticks, culture that delivers, and leadership that energises.

Why humour matters

Rebecca’s been a comedian since 2016, and she’s seen how humour can bridge gaps in boardrooms, classrooms, and comedy clubs alike.

It helps people open up, lean in, and learn faster.


Because if your training doesn’t spark a laugh, it probably won’t spark action either.

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